i agree uses proven methods to enable consumers to make informed decisions.
A 2017 Deloitte study found that 91% of people consent to terms without reading them. Among younger adults (18–34), that figure jumps to 97%. In one experiment, people signed away the rights to their firstborn child just because the clause was buried in the fine print.
A 2022 readability study found that typical T&Cs are written at a postgraduate level, far above the reading ability of the average person. Legal language is often complex, abstract, and hard to follow — making true understanding unlikely.
From consumer finance cases like Belsner v Cam Legal Services to FCA guidance on vulnerable customers, regulators and judges are starting to question whether signatures alone are enough — especially when dealing with complex or high-risk terms.
People remember more when they say things out loud.
This psychological phenomenon — known as the production effect — shows that actively speaking or hearing content improves memory compared to silent reading. In one study, participants who read content aloud remembered more than twice as much as those who didn’t.
How 
i agree uses it:
Our system encourages consumers to engage with key terms using short voice prompts or narrated summaries, helping ensure the information sticks.
Different people absorb information in different ways.
Some understand better by reading. Others by listening or watching. Educational research shows that combining formats (text + video + audio) improves comprehension and retention, especially for complex information..
How i agree uses it:
Our process includes
Simplified language for clearer understanding
Video explainers to walk through key terms
Narrated summary to draw attention to critical points
This isn't just accessibility — it’s cognitive support, and it works
Repetition is a key learning principle. Information that’s repeated in different formats is far more likely to be remembered. Yet most contracts bury important clauses only once — and in dense legalese.
How i agree uses it:
We surface key terms multiple times, across different moments in our journey — such as:
The summary video
The document with a dictionary explaining key terms
The prompts they are asked to say
This reduces the chance of misunderstanding and protects both sides.
i agree encourages understanding.
In a world where contracts are growing more complex, and where legal and regulatory scrutiny is rising, that difference matters.
Let’s stop pretending that a checkbox or scribble is enough — and start building agreements people can actually agree to.
Our solution is built with the needs of regulated firms in mind. Our methods support:
Giving consumers the information they need, presented in a way they can understand.
Informed consent aligned with FCA expectations
Accessibility for users of all literacy levels
Ethical contracting practices that reduce legal and reputational risk
We don’t just make contracts quicker — we make them better informed and more enforceable.
