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Our Principles: The Values Behind i agree's Approach to Informed Consent

The foundation of everything we build

At i agree, our work is guided by four clear principles that shape every feature and decision.

We believe in modern solutions that meet today’s challenges, with accessibility built in from the start — not added as an afterthought. From day one, security is part of our design, protecting both clients and customers while keeping the experience simple and reliable.

Compliance underpins it all. We design with regulatory standards in mind so that legal and compliance teams can trust the evidence our platform provides. By holding to these principles, we give firms confidence that their customer interactions are fair, clear, and future proof.

modern informed consent platform replacing outdated paper and PDF contracts

Modern Solutions: Replacing Outdated Agreements with Informed Consent Technology

Contracts haven’t changed in 350 years — we’re changing that.

Pen and paper agreements have been the standard since the 1600s. Even today, most digital contracts are just PDFs with a scribble or tickbox on top. They look modern, but they’re stuck in the past.

At i agree, we’ve taken the tools people use every day — video, voice, selfies, interactive prompts — and applied them to something that’s long overdue for change: the way we give consent.

client watching video summary of contract terms — i agree informed consent platform
client reading plain English contract summary — accessible agreement design
client giving voice confirmation of contract terms — production effect informed consent
client asking questions within informed consent platform — Q&A logged and timestamped

Watch a short summary video of what they’re agreeing to

Interact with the document using plain-language guides and definitions

Confirm their understanding with a spoken script, recorded via selfie video

Receive follow-up support or ask questions directly within the flow

It feels more natural because it is more natural — built for how people actually communicate and process information today.

i agree replaces a 17th-century ritual with a 21st-century experience — without compromising trust, compliance or clarity.

accessibility built into informed consent platform — supporting vulnerable clients and ESL users

Accessibility built in, not bolted on

Supporting vulnerable clients or people with lower literacy isn’t about giving them a separate experience — it’s about designing a process that includes everyone by default.

Traditional contracts assume a high level of reading comprehension, legal fluency, and confidence with formal documents. That excludes many people, especially those who:

  • Have English as a second language (ESL)

  • Struggle with dense written content

  • Are neurodivergent

  • Has learning difficulties

  • Are simply unfamiliar with legal terminology

By embedding these features into the standard experience, we make the process more human, more inclusive, and ultimately more defensible — because you can show that every user had a fair chance to understand what they were agreeing to.

  • Inclusion isn’t a feature. It’s the foundation of informed consent.

secure by design informed consent platform — encrypted consent data and biometric verification

Secure by Design: ISO 27001 Certified Consent Platform Built for Regulated Industries

i agree isn’t a bolt-on to old systems. It’s a platform built from the ground up with security as a core requirement. From the very start of the project, every decision — from how data is stored to how consent is verified — has been engineered with integrity, privacy, and resilience in mind.

Key ways we protect your business and your users:

Consent data is encrypted at rest and in transit, and there's no reliance on signatures that can be forged or disputed — we store verified, auditable consent, not scribbles

Biometric verification ensures the person giving consent matches the identity on file

Full audit trails track every action taken — what was viewed, watched, confirmed, and when

Built to meet the expectations of regulated industries where trust, traceability and tamper-resistance are non-negotiable

We don’t just protect your data — we protect the integrity of the consent itself.

ISO 27001 certified informed consent platform — internationally recognised information security standard

ISO 27001 Certified: Internationally Recognised Information Security Standard

It’s external proof that our systems, policies and processes meet strict global requirements for keeping your data safe, private and tamper-proof.

FCA Consumer Duty SRA and GDPR compliance — i agree informed consent platform

Compliance: Built to Meet FCA Consumer Duty, SRA Client Care and GDPR Requirements

Informed Consent is No Longer Optional: What FCA, SRA and GDPR Now Require 

From the FCA’s Consumer Duty to SRA client care rules and GDPR’s definition of valid consent, there’s a clear shift: regulators want proof that users understood what they were agreeing to.

How i agree Compares to Traditional Contract Methods

Old way i agree way
Complex document, no explanation Video summaries and plain-language help
Static signature Spoken confirmation, recorded and verified
Hidden key terms Highlighted and repeated for clarity
Basic logs Full audit trail showing understanding
Vulnerable clients are excluded Simple process for all users

 

i agree doesn’t just help you stay compliant — it helps you stay ahead.