Embracing technology secures the next generation as your customers 🚀

The next generation doesn’t just prefer digital solutions. They expect them. Businesses that fail to adapt risk becoming irrelevant, while those that embrace change secure customer loyalty for years to come.

Throughout history, younger generations have driven businesses to evolve. From how we shop to how we bank, technology has always been shaped by new consumer habits. Yet, one critical area has been left behind: contracts.

How the next generation pushes businesses forward 🌍📱

Every major shift in business has been driven by changing customer expectations.

• The internet changed shopping 🛍️. Millennials and Gen Z grew up with instant access to products and services. Businesses that adapted to e-commerce, like Amazon and ASOS, thrived. Those that resisted struggled to compete.
• Streaming replaced physical media 🎬. Younger generations moved away from DVDs and CDs in favour of platforms like Spotify and Netflix, forcing entire industries to rethink their business models.
• Banking became mobile-first 💳. A UK Finance report found that over 80% of adults now use mobile banking, largely because younger generations demand instant, app-based services. Challenger banks like Monzo and Starling led the charge, pushing traditional banks to catch up.

Each shift followed the same pattern. Businesses that embraced new ways of engaging customers thrived, while those that resisted faded into the background.

What happens when businesses don’t adapt? ❌📉

Ignoring change has never worked out well for businesses. History is full of companies that failed to move with the times and lost everything.

• Blockbuster ignored streaming 🎥❌. The company once dominated video rentals, but when Netflix introduced streaming, Blockbuster dismissed it as a passing trend. By the time they tried to catch up, it was too late. Blockbuster went bankrupt in 2010, while Netflix is now worth billions.
• Kodak failed to embrace digital cameras 📸🔄. Kodak actually invented the first digital camera in 1975 but didn’t push it to market, fearing it would hurt their film business. As a result, competitors took over, and Kodak eventually filed for bankruptcy in 2012.
• Toys "R" Us relied too much on physical stores 🏬💀. While competitors like Amazon and Argos invested in e-commerce, Toys "R" Us stuck to its outdated retail model. It went bankrupt in 2017 after failing to keep up with changing shopping habits.

These companies had loyal customers but lost them by refusing to evolve.

Contracts haven’t kept up 📝⚠️

Despite all this progress, contracts remain stuck in the past. Most agreements are still long, complicated, and full of legal jargon that people don’t actually read.

Research from the Legal Services Board shows that unclear contracts lead to more disputes. The Behavioural Insights Team found that simplifying legal language improves understanding by up to 40%. Yet, businesses still expect customers to scroll through pages of text and tick a box without fully engaging with what they’re signing.

For a generation used to quick, visual, and interactive communication, this approach no longer works.

i agree meets the next generation where they are 🎥🔊

Gen Z and Millennials don’t just read. They engage. They use video messages on Snapchat, send voice notes instead of texts, and expect interactive, intuitive experiences.

That’s why i agree is embracing the future of agreements by making contracts work the way people actually communicate. Instead of forcing customers to scroll through long documents, we use:

• Video confirmations 🎬. Customers can see and understand key terms before agreeing, making intent clear and verifiable.
• Interactive formats 🤝. Instead of dense legal text, agreements are broken down into digestible, easy-to-understand sections.
• Multiple ways to engage 🔊📲. Whether through video, audio, or interactive check-ins, customers can choose how they understand their commitments.

By making agreements simple, visual, and engaging, i agree ensures that businesses build trust with the next generation on their terms.

The businesses that embrace change will win 🏆

History has shown that companies that evolve with their customers don’t just survive. They lead. Younger generations have already reshaped industries, and contracts are next.

The question is, will your business embrace the change or be left behind?