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Our principles

At i agree, we believe that informed consent isn’t a checkbox — it’s a responsibility.

We’ve built our platform around four core principles to help organisations replace outdated tools with something clearer, safer, and more human.

modern

Modern solutions

Contracts haven’t changed in 350 years — we’re changing that.

Pen and paper agreements have been the standard since the 1600s. Even today, most digital contracts are just PDFs with a scribble or tickbox on top. They look modern, but they’re stuck in the past.

At i agree, we’ve taken the tools people use every day — video, voice, selfies, interactive prompts — and applied them to something that’s long overdue for change: the way we give consent.

 

Watch a short summary video of what they’re agreeing to

Interact with the document using plain-language guides and definitions

Confirm their understanding with a spoken script, recorded via selfie video

Receive follow-up support or ask questions directly within the flow

It feels more natural because it is more natural — built for how people actually communicate and process information today.

i agree replaces a 17th-century ritual with a 21st-century experience — without compromising trust, compliance or clarity.

Accessibility

Accessibility built in, not bolted on

Supporting vulnerable clients or people with lower literacy isn’t about giving them a separate experience — it’s about designing a process that includes everyone by default.

Traditional contracts assume a high level of reading comprehension, legal fluency, and confidence with formal documents. That excludes many people, especially those who:

Have English as a second language (ESL)

Struggle with dense written content

Are neurodivergent

Has learning difficulties

Are simply unfamiliar with legal terminology

Traditional contracts assume a high level of reading comprehension, legal fluency, and confidence with formal documents. That excludes many people, especially those who:

Have English as a second language (ESL)

Struggle with dense written content

Are neurodivergent

Has learning difficulties

Are simply unfamiliar with legal terminology

By embedding these features into the standard experience, we make the process more human, more inclusive, and ultimately more defensible — because you can show that every user had a fair chance to understand what they were agreeing to.

Inclusion isn’t a feature. It’s the foundation of informed consent.

secure

Secure by design — from day one.

i agree isn’t a bolt-on to old systems. It’s a platform built from the ground up with security as a core requirement. From the very start of the project, every decision — from how data is stored to how consent is verified — has been engineered with integrity, privacy, and resilience in mind.

Key ways we protect your business and your users:
encrypt

Consent data is encrypted at rest and in transit, and there's no reliance on signatures that can be forged or disputed — we store verified, auditable consent, not scribbles

biometrics

Biometric verification ensures the person giving consent matches the identity on file

audit

Full audit trails track every action taken — what was viewed, watched, confirmed, and when

regulator

Built to meet the expectations of regulated industries where trust, traceability and tamper-resistance are non-negotiable

We don’t just protect your data — we protect the integrity of the consent itself.
legal blue

Compliance

Informed consent isn’t just best practice — it’s increasingly expected.

From the FCA’s Consumer Duty to SRA client care rules and GDPR’s definition of valid consent, there’s a clear shift: regulators want proof that users understood what they were agreeing to.

Old tools can’t provide that.  i agree does.

Old way  i agree way
Complex document, no explanation Video summaries and plain-language help
Static signature Spoken confirmation, recorded and verified
Hidden key terms Highlighted and repeated for clarity
Basic logs Full audit trail showing understanding
Vulnerable clients are excluded Simple process for all users

 

i agree doesn’t just help you stay compliant — it helps you stay ahead.